What is Internet Marketing

Internet Marketing is a general phrase used to describe a larger group of marketing tools used on the world wide web to provide advertising services for a business good or service. For example some of the tools used to market on the internet are:

SEO (Search Engine Optimization) – probably the most important and least used techniques for Internet Marketing.

SEM (Search Engine Marketing) – the most used form of marketing on the internet and the most expensive (PPC and PPM are the key tool in this form of marketing).

PPC (Pay-per-click) – Mostly used through Google Adsense and Yahoo Search marketing (these forms use keyword qualifiers to associate your ad with the correct page or search placement.) As the advertiser you have to pay for each click on your ad.

PPM (Pay-per-mille) – Again mostly used through Google Adsense and Yahoo Search marketing (these forms use keyword qualifiers to associate your ad with the correct page or search placement.) The difference between PPC and PPM is that with PPM you only pay for each 1,000 impressions your ad is displayed. In theory, you do receive a lot more views with a PPM purchase. However, you might not receive the follow through that you wish.

Site by Genre Advertising – Targetting websites with content that focus on the genre or group you are trying to reach.

Random Banner Advertising – advertising on sites through third party advertising hubs.

E-mail marketing – Is a tool used and abused early in the life of the internet. If implemented correctly your business can flourish on e-mail marketing. The problem which comes in to play is the history of abuse that was used before and which caused the Spam tool to be formed. You must be careful in your use of e-mail tactics to prevent your ads from becoming locked and targeted as SPAM!

Ultimately your goal while marketing on the internet will be chasing the elusive viral campaign. The beauty of the chase is often more fun that the outcome. 999,999 times out of 1,000,000 you will miss it by a hair. No one knows for sure what will really turn in to a true viral marketing campaign. But if you KISS (Keep it simple stupid) everything you do you have a far better chance of reaching your marketing goals then you do blowing a fortune on marketing strategies which go no where.

What is Internet Marketing – It’s a huge topic allow us to help guide you though the basics and on to the advanced lessons of marketing on the internet.